Minsheng Lesuke Ukupakisha ngu-Hangzhou Minsheng Healthcare Co., Ltd

Uyilo olubizwa ngokuba yi-Minsheng Lesuke Ukupakisha olwenziwe ngu-Hangzhou Minsheng Healthcare Co., Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2026

Minsheng Lesuke Ukupakisha

ngu Hangzhou Minsheng Healthcare Co., Ltd

Umxhasi: Hangzhou Minsheng Healthcare Co., Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

7,128

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#177214

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Minsheng Lesuke Ukupakisha

I-Minsheng Lesuke luyilo lokupakisha lweyeza lokuyeka ukutshaya. Olu yilo lusebenzisa uphawu lobuso obuncumileyo obuhamba ngokuqhubekayo kunye nenkqubo yemibala ekhuthazayo ukuze kunikwe inkuthazo endaweni yezilumkiso. Ipakethe yokuqala e-orenji iphawula ukuqala kwexesha lokuyeka, ngelixa ipakethe yokugcina eluhlaza icebisa ukukhula nokulingana. Amagumbi eedosi zemihla ngemihla ahlulwe ngemigca echanekileyo yokukrazula eyenziwe ngoxinzelelo olushushu, ukuze igumbi elinye livulwe suku ngalunye kwaye inkqubela phambili ihlale ibonakala. Umzimba wenziwe ngefilimu edibeneyo esekelwe ephepheni enokuphinda isetyenziswe, egqitywe ngephepha elingacwebezeliyo kunye nefilimu ethambileyo xa iphathwa.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Minsheng Lesuke Ukupakisha ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Minsheng Lesuke Ukupakisha iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Minsheng Lesuke Ukupakisha iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Imilinganiselo nePakishini: product dimensions, 82 mm x 25 mm x 125 mm
Iithegi: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Ubuchwepheshe Bokuvelisa: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Umngeni Woyilo: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Uphando: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inkuthazo: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Ubude Beprojekthi: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Ukuhamba Komsebenzi: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.