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KannuNaUm Iileyibhile Zeewayini by Giovanni Murgia - Redfish Adv

KannuNaUm Iileyibhile Zeewayini by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.


IsilivereIpakheji· 2019

KannuNaUm Iileyibhile Zeewayini

by Giovanni Murgia - Redfish Adv

Client: Cantina Ogliastra

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About KannuNaUm Iileyibhile Zeewayini

Uyilo lweelebhile ze wayini ye-KannuNaUm lubonakaliswa luhlobo lwayo oluphuculweyo noluncinci, olufunyenwe ngokukhangela iisimboli ezinokuthi zimele imbali yazo. Intsimi, inkcubeko kunye nothando lweentsika zeewayini zeLizwe lokuPhila zixhotyiswe kwezi leta zimbini zidityanisiweyo. Yonke into iphuculwa kukuyilwa kweediliya zeminyaka eyikhulu eyenziwe ngobuchule begolide ethe yathululwa kwi-3D. Uyilo lwe-iconography emele imbali yezi wayini kunye nembali yomhlaba awazalelwa kuwo, iOgliastra kumhlaba wamakhulu eminyaka eSardinia.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

KannuNaUm Iileyibhile Zeewayini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. KannuNaUm Iileyibhile Zeewayini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. KannuNaUm Iileyibhile Zeewayini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
Dimensions & Packaging
The labels are 120 mm x 130 mm
Tags
wine, history, label, sardinia, italy
Production Technology
The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
Design Challenge
The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
Research
The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
Inspiration
The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
Project Duration
The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
Operation Flow
The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
Team Members
Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
Image Credits
Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver

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