Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ipakethe Yebhotile Yotywala by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ipakethe Yebhotile Yotywala by Li Zuo is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ipakethe Yebhotile Yotywala

by Li Zuo

Client: Wendao WD Creativity

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ipakethe Yebhotile Yotywala

Taiyuan ZHI Yuanyi yingoyilo lwepakethe yebhotile yotywala eyenzelwe iMoutai Group. Uyilo luyaphambuka kwisimbo esisekiweyo seMoutai kwaye lugcina kuphela imilo yebhotile eqhelekileyo, eyenziwe yakhulisa kwaye yenziwa ende ngakumbi. Amanzi ngumxholo ophambili, ekubeni utywala buchazwa njengamanzi aphethe imvakalelo. Umphezulu ubonisa iphethini yamanzi olwandle nesiseko sengxondorha ekhutshwe kwiingubo zasemandulo zesikhundla, kunye neminqombo yezithembiso ezihle zemveli. Amaza, amatye ame ngokuma namafu abonisa ulonwabo nobomi obude. Uhombiso lubhakiwe kwibhotile yeglasi.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ipakethe Yebhotile Yotywala ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ipakethe Yebhotile Yotywala iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ipakethe Yebhotile Yotywala yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo