The Soul of Maotai Flavour Wu Primary Function: Ipakethe Yebhotile Yotywala by Li Zuo

The Soul of Maotai Flavour Wu Primary Function: Ipakethe Yebhotile Yotywala by Li Zuo is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2020

The Soul of Maotai Flavour Wu Primary Function: Ipakethe Yebhotile Yotywala

by Li Zuo

Client: Wendao WD Creativity

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About The Soul of Maotai Flavour Wu Primary Function: Ipakethe Yebhotile Yotywala

Wu yidizayini yepakethe yotywala obunencasa ephezulu yeMaotai. Ibhotile yakhelwe ngendlela efana nethontsi lolwelo, ibonisa ingcamango yokuba utywala obungaphakathi buyintsingiselo ecwengekileyo. Umphezulu weglasi ugqunywe ngoncwane kwaye ilogo yenziwe ngegolide. Ibhokisi yangaphandle yenziwe ngomthi wemvelo okrolwe ngepateni yesixholo samanzi, ehambelana nendlela yebhotile kwaye inokusetyenziswa kwakhona. Isikere seglasi esikrolwe emthini sasetyenziswa ekuveliseni. Iseti epheleleyo ilinganiselwa kububanzi obungu-260 mm, ubunzulu obungu-140 mm nobude obungu-300 mm. Idizayini inceda abathengi ukuba baqonde isimo sotywala.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

The Soul of Maotai Flavour Wu Primary Function: Ipakethe Yebhotile Yotywala ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. The Soul of Maotai Flavour Wu Primary Function: Ipakethe Yebhotile Yotywala iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. The Soul of Maotai Flavour Wu Primary Function: Ipakethe Yebhotile Yotywala yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo