Bakers Dozen Egg Carton Ibhokisi Yamaqanda by Randy Ludacer

Bakers Dozen Egg Carton Ibhokisi Yamaqanda by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2020

Bakers Dozen Egg Carton Ibhokisi Yamaqanda

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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The Design

About Bakers Dozen Egg Carton Ibhokisi Yamaqanda

Ibhokisi Yamaqanda i-Baker's Dozen yibhokisi eyenziwe ngempepha eyakhiwe (molded pulp) engasetyenziswa kwakhona, ephatha amaqanda ali-13. Amaqanda ahlelwe kwimigca emibini enamaqanda amane, kunye nomgca omnye onamaqanda amahlanu phakathi kwawo. Ibhokisi yenziwe ngephepha eliphinde lasetyenziswa ngokupheleleyo kwikhulu (100 percent), kusetyenziswa indlela yakudala yeziba zephepha eziyilweyo (molded paper fiber). Oomatshini abakhulu bokupakisha basebenza namanani angemanani (even numbers) amaqanda, ngoko ibhokisi enamaqanda ali-13 yenzelwe abavelisi abancinci abapakisha amaqanda ngezandla kwiindawo zokuthengisa zasefama nakwiimarike zamafama. Ilogo eshiciliweyo (debossed) igcina umphezulu ugudile, ngoko amafama angongeza iileyibhile zawo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Bakers Dozen Egg Carton Ibhokisi Yamaqanda ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Bakers Dozen Egg Carton Ibhokisi Yamaqanda iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Bakers Dozen Egg Carton Ibhokisi Yamaqanda yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)