East Side Ubhiya Bobuchwephesha Be-Italian ngu-Roberto Terrinoni

Uyilo olubizwa ngokuba yi-East Side Ubhiya Bobuchwephesha Be-Italian olwenziwe ngu-Roberto Terrinoni ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

East Side Ubhiya Bobuchwephesha Be-Italian

ngu Roberto Terrinoni

Umxhasi: Roberto Terrinoni

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

12,947

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#88185

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-East Side Ubhiya Bobuchwephesha Be-Italian

I-bhiya yezobugcisa kwidolophu encinci kumbindi we-Itali, ibhiya nganye inebali, ibali ngalinye lixelelwa kwilebula yalo. Kwaye nokuba yinto enobunewunewu kunye neendlela eziguquguqukayo, ubuchule bekholaji buvumela ukufakela izinto ezibonakalayo eziqaqambisa ubume bemveliso, njengokubhekiswa kwintsingiselo yegama, isayensi yokubhala kunye nezinto zayo. Uyilo lophawu, olumela ubume benkampani, lusekwe kubume obulula. Le milo iphinde yaqanjwa ngokusikwa kweelebheli nakwinkqubo yeesimboli nganye yebhiya enye kusetyenziswa ubume bendalo obunombala kunye nowomthi wokubhala.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

East Side Ubhiya Bobuchwephesha Be-Italian ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. East Side Ubhiya Bobuchwephesha Be-Italian iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. East Side Ubhiya Bobuchwephesha Be-Italian iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Imilinganiselo nePakishini: 8,5x9 cm
Iithegi: beer, collage, packaging, label, italy,
Ubuchwepheshe Bokuvelisa: Paper, off-set print, screen printing polishing
Umngeni Woyilo: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Uphando: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inkuthazo: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Ubude Beprojekthi: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Ukuhamba Komsebenzi: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Amagunya Emifanekiso: video by east side brewing