Iridescent Ukupakishwa Kwetiye ngu-Chieh Yu Chiang

Uyilo olubizwa ngokuba yi-Iridescent Ukupakishwa Kwetiye olwenziwe ngu-Chieh Yu Chiang ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Iridescent Ukupakishwa Kwetiye

ngu Chieh Yu Chiang

Umxhasi: Pin Shiang Tea Co., Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

12,584

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#88575

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Iridescent Ukupakishwa Kwetiye

Le projekthi idibanisa ubugcisa basempuma nasentshona, indlela yokuphila nenkcubeko kumfanekiso ofanayo, isebenzisa i-inki ibhulashi nge-inki enemibala eqaqambileyo kunye nezixhobo ezahlukeneyo kunye neendlela zokuprinta. Amandla eebrashi zokubetha kunye nombala weinki imela ukunambitheka kweti yaseTaiwan, imibala eqaqambileyo nefilimu emenyezelayo imele iindawo eziphezulu. Izithunzi kunye nezibane, ukuchaneka kwaye kungumbono ophambili kolu loyilo. Ukwaphula umfanekiso we-stereotype yenkcubeko yeti, esi silingo sokulinga ukusebenzisa umbono omtsha kunye noyilo lokuwazisa kwizizukulwana ezahlukeneyo nakwilizwe.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Iridescent Ukupakishwa Kwetiye ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Iridescent Ukupakishwa Kwetiye iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Iridescent Ukupakishwa Kwetiye iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Imilinganiselo nePakishini: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Iithegi: Iridescent, Tea, Art, Shadow, Light, Packaging design
Ubuchwepheshe Bokuvelisa: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Umngeni Woyilo: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Uphando: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inkuthazo: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Ubude Beprojekthi: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Ukuhamba Komsebenzi: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Amalungu Eqela: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Amagunya Emifanekiso: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao