Akimbo Coffee Beer Umsebenzi Oyintloko: Ipakheji Yeziselo ngu-Wen Liu and Kaichen Xie

Uyilo olubizwa ngokuba yi-Akimbo Coffee Beer Umsebenzi Oyintloko: Ipakheji Yeziselo olwenziwe ngu-Wen Liu and Kaichen Xie ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Akimbo Coffee Beer Umsebenzi Oyintloko: Ipakheji Yeziselo

ngu Wen Liu and Kaichen Xie

Umxhasi: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

16,098

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#88579

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Akimbo Coffee Beer Umsebenzi Oyintloko: Ipakheji Yeziselo

Isicatshulwa Sencwadi: I-Akimbo Coffee Beer sisilinganiso sepakheji yeebhiya ezimbini zekofu ezenziwe ngobuchule, ezidalwe ngentsebenziswano phakathi kophawu lwekofu nendawo yokwenza ibhiya. Ezi bhiya zithengiswa kwiikeni zealuminiyam, ibhokisi engaphandle ilinganiselwa kubude obungange-115 yeemilimitha, ububanzi obungange-66 yeemilimitha kunye nokuphakama okungange-66 yeemilimitha. Umzobo owenziwe ngesandla kunye nefonti yakudala eyenziwe ngesandla zinika iikeni umsindo ophumzileyo nowonwabisayo. Umzobo ubonisa iimasikoti zaloo maphawu mabini ekhwela amaza olwandle. Uyilo ludibanisa nabathengi abaselula kwaye lucacisa ngokungathandabuzekiyo ukuba esi siselo sinotywala.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Akimbo Coffee Beer Umsebenzi Oyintloko: Ipakheji Yeziselo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Akimbo Coffee Beer Umsebenzi Oyintloko: Ipakheji Yeziselo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Akimbo Coffee Beer Umsebenzi Oyintloko: Ipakheji Yeziselo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Imilinganiselo nePakishini: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Iithegi: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Ubuchwepheshe Bokuvelisa: The material of the packaging is an aluminum can.
Umngeni Woyilo: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Uphando: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inkuthazo: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Ubude Beprojekthi: The project started in September 2018 and finished in October 2018 Shenzhen.
Ukuhamba Komsebenzi: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Amalungu Eqela: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Amagunya Emifanekiso: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018