Ningxiahong Reign Title Ibhotile Yotywala ngu-Sunkiss Design Team

Uyilo olubizwa ngokuba yi-Ningxiahong Reign Title Ibhotile Yotywala olwenziwe ngu-Sunkiss Design Team ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Ningxiahong Reign Title Ibhotile Yotywala

ngu Sunkiss Design Team

Umxhasi: The Ningxiahong Wolfberry Liquor

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

22,445

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#89801

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Ningxiahong Reign Title Ibhotile Yotywala

Ukudityaniswa "kwemveliso + ye-calligraphy + isihloko se-Rule" kudala ubonakaliso obonakalayo obahlukileyo. Isihloko sokulawula ligama elinomdla ngokwalo elinika umnqweno olungileyo. Xa isetyenziswa kwiphakheji yemveliso ngohlobo lwe-calligraphy, imveliso inombala wenkcubeko yaseChinese kunye noluntu, kunye neentsikelelo ezintle zemveliso kubathengi zihanjiswa, ukuze abathengi babe nokuthetha okungakumbi xa kuselwa. .

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Ningxiahong Reign Title Ibhotile Yotywala ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Ningxiahong Reign Title Ibhotile Yotywala iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Ningxiahong Reign Title Ibhotile Yotywala iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Imilinganiselo nePakishini: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Iithegi: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Ubuchwepheshe Bokuvelisa: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Umngeni Woyilo: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Uphando: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inkuthazo: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Ubude Beprojekthi: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Ukuhamba Komsebenzi: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Amalungu Eqela: Design Leader: Zhou Hong; Design Director: Wu Changzhi