WiseTribe Education Primary Function: Isazisi Esibonakalayo by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IsilivereIgrafiki· 2020

WiseTribe Education Primary Function: Isazisi Esibonakalayo

by Somethink Brand

Client: WiseTribe education

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education Primary Function: Isazisi Esibonakalayo

Book Text: I-WiseTribe Education sisazisi esibonakalayo esenzelwe umbutho wezemfundo osebenzela abantwana ukusuka ekuzalweni ukuya kwiminyaka elishumi elinesibini ubudala. Igama lebhrendi lesiTshayina elithi weisi livakala njengegama lesiNgesi elithi wise, elikwaphethe intsingiselo yokucinga. Esi sazisi sisebenzisa iindibaniselwano zemibala engqindilili kunye nemizobo esekelayo ukuze kuvezwe inkululeko kunye nokuqiqa. Iimpawu ezingamamaskot, kubandakanywa umlinganiswa wemvelo, idinosaur, umthi wobulumko kunye neplanethi, zinceda abantwana ukuba banxibelelane nebhrendi. Esi sazisi sisetyenziswa kwiiposta, kwiitemplethi zosasazo lwezonxibelelwano, kumakhadi eshishini, kwiimvulophu nakwiimbasa.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

WiseTribe Education Primary Function: Isazisi Esibonakalayo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. WiseTribe Education Primary Function: Isazisi Esibonakalayo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. WiseTribe Education Primary Function: Isazisi Esibonakalayo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.