The Meaninghall Tea I-Phakhethi Yeti ngu-Suzhou SoFeng Culture Media Co.,Ltd.

Uyilo olubizwa ngokuba yi-The Meaninghall Tea I-Phakhethi Yeti olwenziwe ngu-Suzhou SoFeng Culture Media Co.,Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2020

The Meaninghall Tea I-Phakhethi Yeti

ngu Suzhou SoFeng Culture Media Co.,Ltd.

Umxhasi: Meaninghall

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

25,697

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#97594

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-The Meaninghall Tea I-Phakhethi Yeti

I-Meaninghall Tea yiyilo lokupakisha lweti eluhlaza iBiluochun. I-Biluochun yiti eluhlaza eveliswa eLuxiang, idolophana esecaleni koMlambo iTai eSuzhou, eTshayina. Ipakhethi yenziwe ngephepha eliluncwadi elikhethekileyo elinesimbo esimabalabala esikhumbuza ngeendonga ezindala zembindi wedolophu. Imizobo yemigca elula ihlanganisa iimpawu zentaba, ichibi kunye neholo zibe ngumfanekiso omnye womhlaba. Kusetyenziswa ushiceleli olushushu ukubonisa ubuntu bendalo beti. Kuphetywa umzobo obalulekileyo, ngoko inkcubeko yendawo iboniswa ngendlela ezolileyo neyanamhlanje.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

The Meaninghall Tea I-Phakhethi Yeti ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. The Meaninghall Tea I-Phakhethi Yeti iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. The Meaninghall Tea I-Phakhethi Yeti yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Imilinganiselo nePakishini: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Iithegi: Package, Tea, China, Suzhou, Biluochun
Ubuchwepheshe Bokuvelisa: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Umngeni Woyilo: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Uphando: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inkuthazo: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Ubude Beprojekthi: The project started in April 2019 in Suzhou, China and finished in December 2019.
Ukuhamba Komsebenzi: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Iipathenti: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Amalungu Eqela: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Amagunya Emifanekiso: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019