BTY Brand Identity Àmì Àdámọ̀ àti Àwọn Ìlò Rẹ̀ by Etude Digital is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2022
BTY Brand Identity Àmì Àdámọ̀ àti Àwọn Ìlò Rẹ̀
Client: BTY Group
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #138763The Design
About BTY Brand Identity Àmì Àdámọ̀ àti Àwọn Ìlò Rẹ̀
Ìdámọ̀ Àmì BTY jẹ́ àmì àti ètò àwọn ìlò tí a ṣẹ̀dá fún BTY Group. Àmì lóńgò náà jẹ́ àyẹ̀wò onímọ̀-ìṣirò àti onítúpalẹ̀ nípa ìṣẹ́jú tí wọ́n gbé ọkọ̀ ojú omi gennaker sórí. Àpẹẹrẹ náà tún tọ́ka sí ìyípadà tí ọkọ̀ ojú omi gennaker mú wá sínú ìdíje ọkọ̀ ojú omi. Àmì náà dúró fún ọjọ́ iwájú nínú èyí tí ènìyàn ń darí ìmọ̀-ẹ̀rọ. Ó lé ní àwọn àwòrán péńsù 300 tí wọ́n yà kí wọ́n tó tún un ṣe ní ọ̀nà dígítà títí tí wọ́n fi dé àwòrán tí a fẹ́. Àwọ̀ dúdú ni àwọ̀ pàtàkì, tí àwọn àwọ̀ dídán ń ràn án lọ́wọ́. Àwòrán dúdú àti funfun jẹ́ kí ó rọrùn láti tún ṣe é sórí ọ̀pọ̀lọpọ̀ oríṣi ohun èlò.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
BTY Brand Identity Àmì Àdámọ̀ àti Àwọn Ìlò Rẹ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé BTY Brand Identity Àmì Àdámọ̀ àti Àwọn Ìlò Rẹ̀ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. BTY Brand Identity Àmì Àdámọ̀ àti Àwọn Ìlò Rẹ̀ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around. - Dimensions & Packaging
- A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
- Tags
- logo, brand identity, logomark, symbol, graphics, layout
- Production Technology
- Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
- Design Challenge
- We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
- Research
- In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:
The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:
Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:
Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:
Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity. - Inspiration
- BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around. - Project Duration
- On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents. - Operation Flow
- By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
- Patents
- © Etude.Digital, 2022
- Team Members
- Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer
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