Ugly Monster Ukuphakwa Kwe-Popsicle by JBBC Branding Consultancy

Ugly Monster Ukuphakwa Kwe-Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2020

Ugly Monster Ukuphakwa Kwe-Popsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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Colors

The Design

About Ugly Monster Ukuphakwa Kwe-Popsicle

Ugly Monster iphakheji yomkhiqizo we-popsicle owenziwe eTaiwan. Umklamo ubonisa umlingiswa oluhlaza okwetshe onobuso obungalingani, ogqugquzelwe yi-guava, isithelo esikhula edolobheni laseYanchao. Umbala oluhlaza oyi-fluorescent unika umlingiswa ukubukeka okuhle nokuphilayo. Umzimba nemilenze kunesilinganiso esingahambisani, futhi umlingiswa akanazandla, ngakho isimo sibukeka sihlekisa. Iphakheji ilinganiselwa ku-70 mm ngobubanzi, 195 mm ngobude kanye no-20 mm ngokuphakama. Injongo ukukhuthaza umkhiqizo kanye nokudonsa ukunakwa edolobheni elincane nakubalimi balo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Ugly Monster Ukuphakwa Kwe-Popsicle iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Ugly Monster Ukuphakwa Kwe-Popsicle ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Ugly Monster Ukuphakwa Kwe-Popsicle iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.