Ecological Journey Gift Box Uju by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IsilivaUkupakisha· 2020
Ecological Journey Gift Box Uju
Client: Wuhan Little Bee Food Co., Ltd.
Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #103183The Design
About Ecological Journey Gift Box Uju
Umklamo webhokisi lesipho loju uphefumulelwe "uhambo lwemvelo" lwaseShennongjia olunezitshalo zasendle eziningi nendawo enhle yemvelo yemvelo. Ukuvikela imvelo yendawo yendalo isihloko sendalo sokuqamba. Lo mklamo wamukela ubuciko bendabuko obukhishwa ngamaphepha ama-Chinese asemaphepheni kanye nomdwebo wobumba wokubonisa imvelo yendalo kanye nezilwane ezinhlanu ezivamile nezisengozini zokugcina ezisengozini. Kusetshenziswa utshani obuluhlaza kanye nephepha lokhuni ezintweni zokupakisha, ezimelela umqondo wemvelo nokuvikelwa kwemvelo. Ibhokisi elingaphandle lingasetshenziswa njengebhokisi lesitoko esinhle sokuphinda usebenzise.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Ecological Journey Gift Box Uju iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Ecological Journey Gift Box Uju ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Ecological Journey Gift Box Uju iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
- Dimensions & Packaging
- Length:300mm, width:220mm, height:80mm
- Tags
- Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
- Production Technology
- As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
- Design Challenge
- Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
- Research
- We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
- Inspiration
- As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
- Project Duration
- Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
- Operation Flow
- This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
- Team Members
- Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng
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