Cilly Isicubu Sokuphakela Iziphuzo ngu-Guangzhou Cheung Ying Design Co., Ltd.

Umdwebo Cilly Isicubu Sokuphakela Iziphuzo ngu-Guangzhou Cheung Ying Design Co., Ltd. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2021

Cilly Isicubu Sokuphakela Iziphuzo

ngu Guangzhou Cheung Ying Design Co., Ltd.

Iklayenti: Guangzhou Cheung Ying Design Co., Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

13,194

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#110699

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Cilly Isicubu Sokuphakela Iziphuzo

Cilly ludizayini wesicubu sokuphakela ijusi ye-rosa roxburghii ehlose abathengi abasha. Ijusi ihloselwe ukuhlanza umlomo phakathi nokudla, ngesikhathi inikeza inqubo enempilo neyakha umzimba. Isibulunga siyi-can ye-aluminium enomthamo ongu-245 ml. I-can inobude obungu-65 mm, ububanzi obungu-65 mm nokuphakama okungu-95 mm. Imifanekiso ihlanganisa isitayela se-graffiti ne-pop art. Igama lohlobo libekwe phakathi kwesici esingaqondakali sokuchichima kwejusi. Imibala eqhamile futhi eshintshana inikeza le-can ukubukeka okusha nokwendlalelo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Cilly Isicubu Sokuphakela Iziphuzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Cilly Isicubu Sokuphakela Iziphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Cilly Isicubu Sokuphakela Iziphuzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Izilinganiso Nokupakisha: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Amathegi: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Ubuchwepheshe Bokukhiqiza: The design material is made of aluminum can.
Inselele Yokudweba: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Ucwaningo: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Ugqozi: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Ubude Bephrojekthi: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Ukuhamba Kokusebenza: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Amalungu Eqembu: Creative Director: Zhiji Dong
Designer: Lu Gu