Tanaka 1789 X Chartier Sake Blend 001 Ukupakisha Ibhodlela Le-Sake by Laurent Hainaut

Tanaka 1789 X Chartier Sake Blend 001 Ukupakisha Ibhodlela Le-Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2021

Tanaka 1789 X Chartier Sake Blend 001 Ukupakisha Ibhodlela Le-Sake

by Laurent Hainaut

Client: Tanaka 1789 X Chartier

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Tanaka 1789 X Chartier Sake Blend 001 Ukupakisha Ibhodlela Le-Sake

I-Tanaka 1789 X Chartier Sake Blend 001 ikupakisha kochungechunge lwezinhlanganisela ze-sake. Ilebula iphethe iphethini yegridi emnyama phezu komnyama egqugquzelwe yizindonga zeTanaka Brewery, isibonelo sokwakhiwa kwe-Kura kusukela enkathini ye-Edo. Igridi iprintwa njengama-varnish nxazonke zebhodlela futhi ihlelwe ibe uchungechunge lwama-hexagon, uphawu lwesayensi yephunga. Umnyama nomhlophe kuyasetshenziswa ngoba womabili la mabhrendi anale mibala, futhi amabhodlela amnyama agcinelwe i-sake enekhwalithi ephezulu. Amagama amabili ahlanganiswa ngephethini yesiphambano ngohlamvu olwabelanwe u-A.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Tanaka 1789 X Chartier Sake Blend 001 Ukupakisha Ibhodlela Le-Sake iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Tanaka 1789 X Chartier Sake Blend 001 Ukupakisha Ibhodlela Le-Sake ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Tanaka 1789 X Chartier Sake Blend 001 Ukupakisha Ibhodlela Le-Sake iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Production Technology: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Inspiration: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Team Members: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

Read the Press Release