Dark Horse Wine Ukupakisha Iwayini by Pierre Delebois

Dark Horse Wine Ukupakisha Iwayini by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2021

Dark Horse Wine Ukupakisha Iwayini

by Pierre Delebois

Client: E&J Gallo

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Dark Horse Wine Ukupakisha Iwayini

I-Dark Horse iwuphawu lokupakisha newayini kanye nomklamo wophawu owakhelwe uphawu lwewayini lwase-California. Umklamo usekelwe ohlelweni oluguquguqukayo oluhlanganisa yonke iphothifoliyo yokupakisha futhi luvumela ukwengezwa esikhathini esizayo. Amalebula anyatheliswa ephepheni eliyimpahla ekhethekile ngokuqedelela okuyinsimbi nokungakhanyi, okwandisa amasu ombala nokunambitheka. Isithonjana sophawu sibekwa phambili naphakathi kwilebula ngayinye. Isimo selebula silula, ngakho okuqukethwe kubhodlela kungaqondwa ngokushesha. Inhloso ukuveza ikhwalithi nokunambitheka ngokusobala eshalofini.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Dark Horse Wine Ukupakisha Iwayini iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Dark Horse Wine Ukupakisha Iwayini ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Dark Horse Wine Ukupakisha Iwayini iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release