Changle Umsebenzi Oyinhloko Wokugoqela Utshwala by Hai Xia Huang is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
InsimbiUkupakisha· 2021
Changle Umsebenzi Oyinhloko Wokugoqela Utshwala
Client: Yuto Group
Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #116260The Design
About Changle Umsebenzi Oyinhloko Wokugoqela Utshwala
Umbhalo Wencwadi: I-Changle uwumklamo wokugoqela iwayini yezempilo yaseShayina. Ibhokisi elingaphandle lenziwe ngephepha eligoqekayo futhi lingasongwa lisicaba ukuze kuthuthwe kalula, bese lihlanganiswa ngokushesha efemini yokugcwalisa. Ukusonga ibhokisi kunonga isikhala nezindleko zokuthumela. Imifanekiso ikhombisa isihlahla esiluhlaza njalonjalo esikhula phezulu naphandle, kanye nesiteji se-Ganoderma, ikholwa nezintaba zaseNanshan. Ulongani, i-medlar ne-Angelica dahurica nazo zibandakanyiwe emfanekisweni. Kusetshenziswa imibala ekhanyayo yendabuko. Ibhokisi lilinganiselwa ku-100 ngo-100 ngo-270 wamamilimitha futhi liphatha ibhodlela lama-500 mlilitha.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Changle Umsebenzi Oyinhloko Wokugoqela Utshwala iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Changle Umsebenzi Oyinhloko Wokugoqela Utshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Changle Umsebenzi Oyinhloko Wokugoqela Utshwala iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
- Dimensions & Packaging
- Box：100mmx100mmx270mm
Bottle：500ml - Tags
- Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
- Production Technology
- The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
- Design Challenge
- Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
- Research
- Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
- Inspiration
- The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
- Project Duration
- The project done within 1 months in Shenzhen.
- Operation Flow
- Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
- Team Members
- Designer:Huang Hai xia, Art direction:Li Yu Chun
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