Pepsi X SHFW Ithini Yeziphuzo by PepsiCo Design and Innovation

Pepsi X SHFW Ithini Yeziphuzo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2021

Pepsi X SHFW Ithini Yeziphuzo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

25,575

Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Ithini Yeziphuzo

I-Pepsi X SHFW iyithini yeziphuzo ekhethekile eyakhelwe iSonto Lezemfashini laseShanghai leNtwasahlobo/Ihlobo lango-2020 futhi yakhululwa eShayina. Le thini iyingxenye yohlelo olubanzi lokwaziwa ngobonakalayo olwakhelwe umcimbi ofanayo. Ingqikithi yesizini ye-Sensation and Source iyaqondisa umklamo futhi ibonakalisa ukuhlolwa kwemibono ehlukene. Izimo ezigqugquzelwe yizinto zemvelo neyezingilazi zihlanganiswa endaweni enobude nobubanzi. Umphumela uxhumanisa umoya webhrendi ye-Pepsi Black nomsebenzi ohlukahlukene wabaklami bezemfashini abavezwe kulo mcimbi.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Pepsi X SHFW Ithini Yeziphuzo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Pepsi X SHFW Ithini Yeziphuzo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Pepsi X SHFW Ithini Yeziphuzo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release