Tazo Refresh Ukuphakwa Kweziphuzo by PepsiCo Design and Innovation

Tazo Refresh Ukuphakwa Kweziphuzo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2021

Tazo Refresh Ukuphakwa Kweziphuzo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Ukuphakwa Kweziphuzo

I-Tazo Refresh iyidizayini yokupakisha yochungechunge lwamatiye abandayo asezingeni eliphezulu akulungele ukuphuzwa. Uchungechunge lususelwa ezinambithekweni ezintathu ezisungulweyo, ezibizwa ngokuthi Zen, Awake ne-Passion. Amatiye anesitifiketi sokuthi awe-organic futhi awaqukethe imibala yokwenziwa noma amaswidi enziwa ngokwezandla. Ukupakisha kutholakala emabhodleleni angama-ounce ayi-12 asetshenziswa kanye kanye kanye nangama-ounce angama-42 asetshenziswa kaningi enziwe ngeplastiki eyi-100 phesenti esetshenziswe ngabathengi. Imibala egqamile yezithako ihlanganiswa nombala omhlophe ukuze kuvezwe ngokucacile inambitheko ngayinye entsha eshalofini. Idizayini ihlose ukugcina abathengi bamanje kanye nokuheha izethameli ezithanda amasu.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Tazo Refresh Ukuphakwa Kweziphuzo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Tazo Refresh Ukuphakwa Kweziphuzo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Tazo Refresh Ukuphakwa Kweziphuzo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release