Smoked Trout Ukupakisha Kokudla ngu-Armeanu Creative Studio

Umdwebo Smoked Trout Ukupakisha Kokudla ngu-Armeanu Creative Studio ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Smoked Trout Ukupakisha Kokudla

ngu Armeanu Creative Studio

Iklayenti: Valeputna

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#119796

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Smoked Trout Ukupakisha Kokudla

I-Smoked Trout iwumklamo wokupakisha imikhiqizo yenhlanzi ethunqisiwe. Ukupakisha kwenziwe ngekhathoni ye-kraft enegolide efoliyo kanye ne-varnishing ekhethiwe. Iphethini eyindilinga, umumo wesango lasendulo esetshenziselwa ukusika ikhathoni kanye nophawu lwegolide kubhekisela kusiko, kwelifa nakuzithako zemvelo. Uphawu kanye nomumo wesango kuvela kuwo wonke umkhiqizo ukuze kuvezwe ukuqhubeka. Iphakethe eligoqiwe likala amasentimitha angu-11.5 ngamasentimitha angu-25. Umumo omfushane uvumela ukufakwa nokuvalwa okulula komkhiqizo, kanye nokugcinwa okulula, ukuthuthwa kanye nokuboniswa eshalofini.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Smoked Trout Ukupakisha Kokudla iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Smoked Trout Ukupakisha Kokudla ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Smoked Trout Ukupakisha Kokudla iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Izilinganiso Nokupakisha: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Amathegi: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Ubuchwepheshe Bokukhiqiza: The packaging is made of kraft carton, has golden folio and selective varnishing.
Inselele Yokudweba: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Ucwaningo: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Ugqozi: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Ubude Bephrojekthi: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Ukuhamba Kokusebenza: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Amapathenti: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Amalungu Eqembu: Armeanu Ana
Armeanu Catalin
Amakhredithi Ezithombe: Main Image and optional images - Armeanu Creative Studio SRL - Romania