Sogurt With Love and All Things Good Umsebenzi Oyinhloko Wokuphakwa Kwe-Yogurt Eqandisiwe ngu-Jimmy Chew

Umdwebo Sogurt With Love and All Things Good Umsebenzi Oyinhloko Wokuphakwa Kwe-Yogurt Eqandisiwe ngu-Jimmy Chew ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2021

Sogurt With Love and All Things Good Umsebenzi Oyinhloko Wokuphakwa Kwe-Yogurt Eqandisiwe

ngu Jimmy Chew

Iklayenti: Sogurt

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

14,338

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#119936

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Sogurt With Love and All Things Good Umsebenzi Oyinhloko Wokuphakwa Kwe-Yogurt Eqandisiwe

Umbhalo Wencwadi: I-Sogurt With Love and All Things Good iwuhlobo lokuklama kokuphakwa kwezinkomishi zeqhwa le-yogurt eqandisiwe. Imibala emisha ecwebezelayo isetshenziswa ukubonisa izwi lomkhiqizo elisondelekayo, elijabulisayo futhi elihloniphekile. Imifanekiso efakwe phezu kwenye ibonisa ngobuqu ukuhlangana kwezithako ezibalulekile kuzo zonke izinambuzane ezenziwe ngobuciko. Ubhalo, izimpawu kanye nokuhlelwa kwesakhiwo kuhleliwe ukuze kwethule imininingwane yomkhiqizo ngokucacile futhi kusekele ukufundwa okulula. Isivalo sikaplastiki sokuphakwa kwangaphambilini sishintshwe ngesivalo samaphepha. Inkomishi ngayinye iphethe amamilitha angu-125 futhi ibanzi ngamamilimitha angu-74.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Sogurt With Love and All Things Good Umsebenzi Oyinhloko Wokuphakwa Kwe-Yogurt Eqandisiwe iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Sogurt With Love and All Things Good Umsebenzi Oyinhloko Wokuphakwa Kwe-Yogurt Eqandisiwe ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Sogurt With Love and All Things Good Umsebenzi Oyinhloko Wokuphakwa Kwe-Yogurt Eqandisiwe iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Izilinganiso Nokupakisha: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Amathegi: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Ubuchwepheshe Bokukhiqiza: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Inselele Yokudweba: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Ucwaningo: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Ugqozi: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Ubude Bephrojekthi: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Ukuhamba Kokusebenza: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Amalungu Eqembu: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Amakhredithi Ezithombe: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.