Yanjing White Beer Umsebenzi Oyinhloko: Ipakheji Yotshwala ngu-Gen Xu and Feihu Han

Umdwebo Yanjing White Beer Umsebenzi Oyinhloko: Ipakheji Yotshwala ngu-Gen Xu and Feihu Han ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2021

Yanjing White Beer Umsebenzi Oyinhloko: Ipakheji Yotshwala

ngu Gen Xu and Feihu Han

Iklayenti: Beijing Yanjing Brewery Co.,Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Ukuklama

Mayelana ne-Yanjing White Beer Umsebenzi Oyinhloko: Ipakheji Yotshwala

Umbhalo Wencwadi: I-Yanjing White Beer iwuhlelo lwepakheji yotshwala olugxwayiwe kanye nolusesitsheni. Imifanekiso ihlanganisa izinkambiso zamasiko aseShayina naseJalimane, imibala ithathwe kuyunifomu yebhola lezinyawo yaseJalimane kanye nezithombe zikamolt namahhobisi njengombono odlulisela udumo eJalimane, indawo yokuqala yotshwala obumhlophe. Iphaneli yesihloko esinesimo sesihlangu iveza kahle igama lomkhiqizo futhi igcina uhlelo lokuklama lulingene. Isitsha silandela ubukhulu bempama evamile yesandla ukuze sibanjeke ngokuvikelekile, futhi ibhodlela elincane phezulu lingabanjwa noma yikuphi ukuphakama kwalo. Ibhodlela lenziwe ngengilazi engaphinde isetshenziswe kabusha, kanti isitsha senziwe ngensimbi ye-aluminium engaphinde isetshenziswe kabusha.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Yanjing White Beer Umsebenzi Oyinhloko: Ipakheji Yotshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Yanjing White Beer Umsebenzi Oyinhloko: Ipakheji Yotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Yanjing White Beer Umsebenzi Oyinhloko: Ipakheji Yotshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Izilinganiso Nokupakisha: 67.4*67.4*248mm, 54*54*170mm
Amathegi: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Ubuchwepheshe Bokukhiqiza: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Inselele Yokudweba: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Ucwaningo: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Ugqozi: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Ubude Bephrojekthi: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Ukuhamba Kokusebenza: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Amalungu Eqembu: Feihu Han
Gen Xu
Da Wu