Bubly Bounce Umsebenzi Oyinhloko Wokuphakela Iziphuzo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
InsimbiUkupakisha· 2022
Bubly Bounce Umsebenzi Oyinhloko Wokuphakela Iziphuzo
by PepsiCo Design and Innovation
Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #137233The Design
About Bubly Bounce Umsebenzi Oyinhloko Wokuphakela Iziphuzo
I-Bubly Bounce iwuhlobo lokuphakela iziphuzo eziklanyelwe uhlu lwamanzi agavuzayo anekhafeyini. Iphakheji ye elandelayo yelula uhlu olukhona lwamanzi agavuzayo futhi ibonisa ukwengezwa kwekhafeyini ngaphandle kokusuka kolimi lokubukwa lweziphuzo zamandla. Imibala eqinile futhi egqamile, amabhamuza, imibingelelo enobungane kanye nokumamatheka kuyagcinwa, ukuze uphawu luhlale lulula ukulubona. Ukuklanywa nakho kuxhumana nokusetshenziswa kwezinambitheko ezimbili esiphuzweni esisodwa. Lolu hlelo luhlose ukuheha abathengi abakhona kanye nokuvela ngokusobala ehlelweni lezitolo.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Bubly Bounce Umsebenzi Oyinhloko Wokuphakela Iziphuzo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Bubly Bounce Umsebenzi Oyinhloko Wokuphakela Iziphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Bubly Bounce Umsebenzi Oyinhloko Wokuphakela Iziphuzo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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