Lay's 2021 Mood Match Umsebenzi Oyinhloko: Ukuphakishwa Kokudla by PepsiCo Design and Innovation

Lay's 2021 Mood Match Umsebenzi Oyinhloko: Ukuphakishwa Kokudla by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2022

Lay's 2021 Mood Match Umsebenzi Oyinhloko: Ukuphakishwa Kokudla

by PepsiCo Design and Innovation

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Lay's 2021 Mood Match Umsebenzi Oyinhloko: Ukuphakishwa Kokudla

Umbhalo Wencwadi: I-Lay's 2021 Mood Match iwuchungechunge lwepakethe yokudla okuncane olukhethekile olwenzelwe umklomelo okhethekile kwezokuxhumana. Isethi ihlanganisa izakhiwo ezine ezigqugquzelwe ama-mood ring, ngayinye ihlobene nezinkumbulo kanye nemizwa emihle. Injongo eshiwo ukuvusa umuzwa wamandla noma ukunikeza umuzwa wenduduzo. Umklamo ngamunye ufana nesinambuzo kanye nomuzwa: ukubonga kwe-Grilled Cheese ne-Tomato Soup, ithemba le-Cappuccino, ubuqhwaga be-Chili kanye nokujabula kwe-Salted Caramel. Ipakethe inikeza ikhefu elifushane esimeni sansuku zonke.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Lay's 2021 Mood Match Umsebenzi Oyinhloko: Ukuphakishwa Kokudla iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Lay's 2021 Mood Match Umsebenzi Oyinhloko: Ukuphakishwa Kokudla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Lay's 2021 Mood Match Umsebenzi Oyinhloko: Ukuphakishwa Kokudla iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release