Lay's Flavor Swap Influencer Kit Ukushintshwa Kwezinambitheka kwe-Lay's Kithi Yabaphembeleli by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Ukushintshwa Kwezinambitheka kwe-Lay's Kithi Yabaphembeleli by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2022

Lay's Flavor Swap Influencer Kit Ukushintshwa Kwezinambitheka kwe-Lay's Kithi Yabaphembeleli

by PepsiCo Design and Innovation

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

20,209

Verified Award Winner

Verify Award Status for #137246

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Flavor Swap Influencer Kit Ukushintshwa Kwezinambitheka kwe-Lay's Kithi Yabaphembeleli

I-Lay's Flavor Swap Influencer Kit ukuqamba iphakheji yokudla eyenzelwe uhlelo lwehlobo olwaletha izinambitheka ze-Funyuns ne-Doritos ku-chips ze-Lay's. Iphakheji ihlanganisa ukuqamba kwesikhwama esikhona se-Lay's nemibala yohlobo lwebhrendi yenambitheko ngayinye: okuluhlaza okusamkhathi kwe-Cool Ranch kanye noluhlaza okwetshe kwe-Funyuns. Iphethini yemicele ejikelezayo ikhumbuza izimo zama-chips wokuqala futhi igqamise ukubambisana phakathi kwamabhrendi. Kwakhiqizwa nekithi ehlanganisiwe yabaphembeleli eyalethwa kubantu abadumile kwabezindaba ukuze kuqale izingxoxo mayelana nohlelo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Lay's Flavor Swap Influencer Kit Ukushintshwa Kwezinambitheka kwe-Lay's Kithi Yabaphembeleli iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Lay's Flavor Swap Influencer Kit Ukushintshwa Kwezinambitheka kwe-Lay's Kithi Yabaphembeleli ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Lay's Flavor Swap Influencer Kit Ukushintshwa Kwezinambitheka kwe-Lay's Kithi Yabaphembeleli iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release