Mirinda Vintage Special Edition Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2022

Mirinda Vintage Special Edition Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo

by PepsiCo Design and Innovation

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

Verify Award Status for #137258

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Colors

The Design

About Mirinda Vintage Special Edition Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo

Umbhalo Wencwadi: I-Mirinda Vintage Special Edition ingumklamo wokuphakwa kweziphuzo ezingakhathaza. Ilebula ibeka uphawu olunesimo se-oranji maphakathi, negama elithi Mirinda lifakwe ngezinhlamvu ezindilingene, ezifana namabhamuza, ezihluke kunohlobo lwamanje lwesimo sebhrendi. Kusetshenziswa amabhodlela engilazi ukuze isiphuzo sihlale sibonakala, kanti izivimbo ezimhlophe eziyisicaba ziqedela ukubukeka kwendlela endala. Umklamo uhlanganisa izimpawu zomlando webhrendi nesitayela esilula, esesimanje. Umphumela wumphakathi ongabuthwa, ohlose abathengi abasebasha kanye nabantu asebejwayele ibhrendi kakade.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Mirinda Vintage Special Edition Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Mirinda Vintage Special Edition Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Mirinda Vintage Special Edition Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release