Hometown Flavor Ukupakisha Amanudula Elayisi by Changshu Institute of Technology

Hometown Flavor Ukupakisha Amanudula Elayisi by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2022

Hometown Flavor Ukupakisha Amanudula Elayisi

by Changshu Institute of Technology

Client: Changshu Institute of Technology

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Hometown Flavor Ukupakisha Amanudula Elayisi

IYunnan iyikhaya labantu abaningi bezizwe ezincane abanezindlela zabo ezihlukile zokudla. Njengokudla okuqavile okuyisisekelo sendabuko eYunnan, amanudula elayisi angahlanganiswa nanoma yiziphi izithako kanye nezindlela zokupheka ukukhiqiza ukunambitha okuhlukile. Ngokusebenzisa amanudula elayisi njengomthwali, abadizayini bathuthukise futhi baklame lolu chungechunge lwemikhiqizo yamanudula elayisi aseYunnan ngokuhlanganisa izingubo zabantu bezizwe ezincane eYunnan kanye nokunambitha kwabo. Ngobuchwepheshe besimanje bokulondoloza ukudla, ukunambitha kweYunnan kukhuthazwa emhlabeni wonke.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Hometown Flavor Ukupakisha Amanudula Elayisi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Hometown Flavor Ukupakisha Amanudula Elayisi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Hometown Flavor Ukupakisha Amanudula Elayisi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.