Satine Pro Iputulazwe Lobisi by L3branding

Satine Pro Iputulazwe Lobisi by L3branding is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2022

Satine Pro Iputulazwe Lobisi

by L3branding

Client: L3branding

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Pro Iputulazwe Lobisi

I-Satine Pro iyidizayini yokupakisha ubisi olulungiswe nge-ultrafiltration oludayiswa eShayina. Ubisi lunamaprotheni angamagremu ayi-6 kuwo wonke amamililitha ayi-100. Idizayini ibeka inombolo engu-6 phakathi kwesikhungo esibonakalayo sephakethe, elakhiwe ngokuhlukanisa nokuhlanganisa kabusha izinto zemvelo ezinjengezinkomo nezitshalo. Inkomo epheleleyo ifihliwe ngaphakathi kwesithombe. Le ndlela isebenzisa i-Cubism kanye nobuciko obungabonakali, lapho iqiniso lihlukaniswa liphinde lakhiwe kabusha. Ukupakisha kulinganiselwa kumamililitha angu-50 nge-50 nge-180. Inhloso ukuchaza uhlobo olusha lobisi kanye nokuveza isimo semvelo nesihlanzekile.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Satine Pro Iputulazwe Lobisi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Satine Pro Iputulazwe Lobisi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Satine Pro Iputulazwe Lobisi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging: 50mm*50mm*180mm
Tags: milk, package design, organic, Cubism
Design Challenge: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He