Shuang Gou Sheng Fang Umsebenzi Oyinhloko Wokuphakisha Iziphuzo Ezinotshwala ngu-Yunlin Dai, Chenchen Li and Ruidong Hua

Umdwebo Shuang Gou Sheng Fang Umsebenzi Oyinhloko Wokuphakisha Iziphuzo Ezinotshwala ngu-Yunlin Dai, Chenchen Li and Ruidong Hua ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2023

Shuang Gou Sheng Fang Umsebenzi Oyinhloko Wokuphakisha Iziphuzo Ezinotshwala

ngu Yunlin Dai, Chenchen Li and Ruidong Hua

Iklayenti: Jiangsu Shuanggou Distillery Co., Ltd

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

19,185

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#141984

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Shuang Gou Sheng Fang Umsebenzi Oyinhloko Wokuphakisha Iziphuzo Ezinotshwala

Umbhalo Wencwadi: I-Shuang Gou Sheng Fang ubuchwepheshe bokuphakisha botshwala baseChina. Iphakheji ibamba amabhodlela amabili ahlukene. Ibhodlela elincane elingaphezulu liqukethe utshwala olunamaphesenti angu-68 kagologo ngevolumu, kanti ibhodlela elikhulu elingaphansi liqukethe utshwala olusezingeni eliphakathi nendawo ngamandla. Ibhodlela ngalinye lingajatshulelwa ngokuzimela, noma otshwala bobabili bangaxutshwa ngokukhululekile ukuze kudalwe izinambitheko ezahlukene. Izimbozo ezimbili ezenziwe nge-ABS ne-PE zihuqwe ngegolide elipinki futhi zihlanganiswa ngesilungeli, okuvimbela ukuvuza futhi kwenze kube lula ukuvula. Ibhokisi namabhodlela kuhlotshiswe ngezimo zamatshe anhlonipho aphefumulelwe ophahleni lwezimboni zokukhiqiza utshwala zomlando.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Shuang Gou Sheng Fang Umsebenzi Oyinhloko Wokuphakisha Iziphuzo Ezinotshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Shuang Gou Sheng Fang Umsebenzi Oyinhloko Wokuphakisha Iziphuzo Ezinotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Shuang Gou Sheng Fang Umsebenzi Oyinhloko Wokuphakisha Iziphuzo Ezinotshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Izilinganiso Nokupakisha: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Amathegi: crafts, Baijiu, spirit, packaging, art
Ubuchwepheshe Bokukhiqiza: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Inselele Yokudweba: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Ucwaningo: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Ugqozi: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Ubude Bephrojekthi: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Ukuhamba Kokusebenza: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Amalungu Eqembu: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua