Heivy Ukuphakwa Kwesiphuzo se-Collagen ngu-Jessica Yang - WeBranding Global

Umdwebo Heivy Ukuphakwa Kwesiphuzo se-Collagen ngu-Jessica Yang - WeBranding Global ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2023

Heivy Ukuphakwa Kwesiphuzo se-Collagen

ngu Jessica Yang - WeBranding Global

Iklayenti: WeBranding Global

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#141987

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Heivy Ukuphakwa Kwesiphuzo se-Collagen

Heivy iwuphakelo kanye nedizayini yesici sohlobo lomkhiqizo lomugqa wemikhiqizo yeziphuzo ze-collagen eziwugelezi. Lo mugqa uhlanganisa imikhiqizo emihlanu ebizwa ngokuthi Lullaby, Uplift, Revive, Fortify kanye ne-Protect. Ibhodlela ngalinye lisebenzisa imibala namaphethini alo aqondene nalo ukuze kuvezwe iphrofayela yesinandiso esihlukile, kanti ukuhleleka okwabelwana ngakho kugcina uhlu lonke lumanyene. Iziphuzo zethulwa emabhodleleni engilazi alinganiselwa ku-35 ngo-35 ngo-107 amamilimitha, akhiwe ngezinto ezijikelezwayo ngokugcwele. Inhloso yalolu hlobo lokuklama ukunika loluhlobo lomkhiqizo umyalezo ocacile futhi ohlala unjalo wempilo kanye nokuphila okuphilayo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Heivy Ukuphakwa Kwesiphuzo se-Collagen iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Heivy Ukuphakwa Kwesiphuzo se-Collagen ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Heivy Ukuphakwa Kwesiphuzo se-Collagen iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Izilinganiso Nokupakisha: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Amathegi: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Ubuchwepheshe Bokukhiqiza: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Inselele Yokudweba: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Ucwaningo: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Ugqozi: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Ubude Bephrojekthi: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Ukuhamba Kokusebenza: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Amalungu Eqembu: Creative Director: Jessica Yang
WBG Creative Team