Lay's More Belgian Really Impossible Ukupakishwa Kokudla by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IsilivaUkupakisha· 2023
Lay's More Belgian Really Impossible Ukupakishwa Kokudla
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category
- 32,111
- Verified Award Winner
- Verify Award Status for #149717
The Design
About Lay's More Belgian Really Impossible Ukupakishwa Kokudla
I-Lay's More Belgian Really Impossible iwumklamo wokupakisha wenani elilinganiselwe wamashibusi amazambane athengiswa eBelgium. Lokhu kupakisha kwethula izinambitheko ezimbili ezintsha zendawo ezathuthukiswa ne-Brussels Ketjep. Abathengi baseBelgium bamenywa ukuba bathumele imiqondo yomklamo enobunjalo bendawo obuqinile, futhi imiqondo emibili evotelwe kakhulu yaboniswa futhi yanikezwa udumo emaphaketheni. Le ndlela iphendula emakethe yokudla okulula lapho amabhrendi endawo ehlinzeka ngezinambitheko nezimangalo ezifanele. Umklamo uhlose ukugcina abathengi bamanje bebhrendi ye-Lay's kanye nokuheha abasha.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Lay's More Belgian Really Impossible Ukupakishwa Kokudla iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Lay's More Belgian Really Impossible Ukupakishwa Kokudla ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Lay's More Belgian Really Impossible Ukupakishwa Kokudla iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Inspiration
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
