Zhenjiu Zhencang Chinese Baijiu Ukupakisha Kotshwala Obunamandla by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2023

Zhenjiu Zhencang Chinese Baijiu Ukupakisha Kotshwala Obunamandla

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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The Design

About Zhenjiu Zhencang Chinese Baijiu Ukupakisha Kotshwala Obunamandla

I-Zhenjiu Zhencang iyisethi yokupakisha nokukhombisa yotshwala baseShayina obuwuhlobo lwe-baijiu. Amabhodlela ahlala ethreyini elakhiwe njengegobolondo leparele, isimo esigqugquzelwe umdwebo othi The Birth of Venus. Isimo sesisonke sikhumbuza isikebhe esintweza phezu kwamagagasi. Isisekelo sekristalu siqoshwe indawo yasendulo yokugaya utshwala futhi sikhanyiswa isibani se-LED esibhekisela emlandweni omude womkhiqizi. Insimbi, ukhuni, i-PMMA nepulasitiki kuhlanganiswa ukuze kwakhiwe into eqoqwayo. Indikimba yeparele ibonisa umqondo womkhiqizo wobukhosi nokubaluleka, njengoba ukugaya utshwala nokwakheka kweparele kokubili kuyizinqubo ezihamba kancane.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Zhenjiu Zhencang Chinese Baijiu Ukupakisha Kotshwala Obunamandla iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Zhenjiu Zhencang Chinese Baijiu Ukupakisha Kotshwala Obunamandla ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Zhenjiu Zhencang Chinese Baijiu Ukupakisha Kotshwala Obunamandla iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release