Kanpai Umsebenzi Oyinhloko: Ipakheji Yotshwala Bekhemikhali Yesithelo Se-Citrus ngu-Hui Tu

Umdwebo Kanpai Umsebenzi Oyinhloko: Ipakheji Yotshwala Bekhemikhali Yesithelo Se-Citrus ngu-Hui Tu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2024

Kanpai Umsebenzi Oyinhloko: Ipakheji Yotshwala Bekhemikhali Yesithelo Se-Citrus

ngu Hui Tu

Iklayenti: Hungkung University

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

10,018

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#152030

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Kanpai Umsebenzi Oyinhloko: Ipakheji Yotshwala Bekhemikhali Yesithelo Se-Citrus

Umbhalo Wencwadi: I-Kanpai iwuhlobo lomklamo wepakheji yotshwala bekhemikhali besithelo se-citrus okhiqizwa eTaichung City, eTaiwan. ITaichung City iyindawo enkulu kunazo zonke yokutshala izithelo ze-citrus eTaiwan, kodwa utshwala bekhemikhali besithelo se-citrus bendawo bekungavamile, ngakho kwasungulwa indlela entsha yokucubungula lolu phuzo. Igama elithi Kanpai lisho ukuthi "bottoms up" ngesiShayina futhi libhekisela emcimbini wokugubha. Izithombe ze-geometric zezithelo ze-tankan ne-ponkan ze-citrus zakha izimpawu eziyinhloko zepakheji. Ukubukeka kwesikhumba se-citrus kuboniswa ngokuhlelwa kwengxenye ngokuklaya nangokugqoba imigqa. Ipakheji ilinganiselwa ku-80 ngo-80 ngo-240 amamilimitha.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Kanpai Umsebenzi Oyinhloko: Ipakheji Yotshwala Bekhemikhali Yesithelo Se-Citrus iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Kanpai Umsebenzi Oyinhloko: Ipakheji Yotshwala Bekhemikhali Yesithelo Se-Citrus ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Kanpai Umsebenzi Oyinhloko: Ipakheji Yotshwala Bekhemikhali Yesithelo Se-Citrus iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Izilinganiso Nokupakisha: 80 x 80 x 240 mm
Amathegi: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Ubuchwepheshe Bokukhiqiza: pet three dimensional printing, partial glazing & punching.
Inselele Yokudweba: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Ucwaningo: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Ugqozi: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Ubude Bephrojekthi: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Ukuhamba Kokusebenza: Chill, Twist-off and Kanpai.
Amapathenti: Copyrights Hui Tu, 2022.
Amakhredithi Ezithombe: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022