Ideamix Lab Umsebenzi Oyinhloko Wokuphakishwa Kweziphuzo by Qichao An

Ideamix Lab Umsebenzi Oyinhloko Wokuphakishwa Kweziphuzo by Qichao An is a highly esteemed winner of the very prestigious 2024 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2024

Ideamix Lab Umsebenzi Oyinhloko Wokuphakishwa Kweziphuzo

by Qichao An

Client: Mornice Brand Design

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

Verify Award Status for #153799

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ideamix Lab Umsebenzi Oyinhloko Wokuphakishwa Kweziphuzo

Ideamix Lab uwuklamo lwephakheji lohlobo lwesiphuzo setiye yezithelo. Lolu hlobo lufaka izinambitheko ezintathu: itiye emnyama yesitrobheri, itiye eluhlaza yejasmine nembuzi, kanye netiye eluhlaza yeplamu eluhlaza. Inambitheko ngayinye iphawulwe ngombala ohlukile, ukuze izinhlobo ezintathu zikwazi ukuhlukaniswa kalula. Ingaphambili lesitsha ngasinye sikhombisa imifanekiso yezithelo ezinesimo esilinganisiwe ekhombisa inambitheko futhi ithwala uphawu lomkhiqizo. Iziphuzo azinazo izithako ezengeziwe futhi azinaso ushukela. Isitsha ngasinye silinganiselwa ku-65 mm ngobubanzi, 65 mm ngobujula kanye no-115 mm ngobude.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Ideamix Lab Umsebenzi Oyinhloko Wokuphakishwa Kweziphuzo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Ideamix Lab Umsebenzi Oyinhloko Wokuphakishwa Kweziphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Ideamix Lab Umsebenzi Oyinhloko Wokuphakishwa Kweziphuzo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Production Technology: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Design Challenge: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Research: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Project Duration: The project started in September, 2022
Operation Flow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Team Members: Qichao An
Image Credits: Qichao An