Jiao Yu Gin Ukupakisha Kwebhodlela Le-Gin ngu-Laizhou Distillery

Umdwebo Jiao Yu Gin Ukupakisha Kwebhodlela Le-Gin ngu-Laizhou Distillery ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2024

Jiao Yu Gin Ukupakisha Kwebhodlela Le-Gin

ngu Laizhou Distillery

Iklayenti: Laizhou Distillery

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

37,924

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#154181

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Jiao Yu Gin Ukupakisha Kwebhodlela Le-Gin

I-Jiao Yu Gin ingumklamo wokupakisha owakhelwe i-gin eyenziwe eSichuan, eChina. Ibhodlela lengilazi eliluhlaza okwesibhakabhaka linomzimba omude ogobile onemifanekiso ephakeme yokweluka koqalo phezu kwendawo yalo. Le mifanekiso ephakeme ibhekisela kusiko lokweluka koqalo lezifunda zaseSichuan naseChongqing. Indawo enemifanekiso ephakeme inikeza ukubamba okukhululekile nomuzwa wokuthinta onezingqimba. Ilebula yephepha loqalo elibolayo ngokwemvelo lethula ulwazi lomkhiqizo ngokuhleleka okucacile nangemibala ehlukene. Isivimbo se-oak sivala ibhodlela futhi sivumela ukuthi ibhodlela livalwe futhi ngemva kokuphuzwa ngakunye. Ingilazi, ilebula nesivimbo kungaphinde kusetshenziswe kabusha.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Jiao Yu Gin Ukupakisha Kwebhodlela Le-Gin iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Jiao Yu Gin Ukupakisha Kwebhodlela Le-Gin ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Jiao Yu Gin Ukupakisha Kwebhodlela Le-Gin iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Izilinganiso Nokupakisha: product dimensions, 76 mm x 76 mm x 279 mm
Amathegi: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Ubuchwepheshe Bokukhiqiza: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Inselele Yokudweba: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Ucwaningo: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Ugqozi: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Ubude Bephrojekthi: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Ukuhamba Kokusebenza: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Amalungu Eqembu: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen