Hangzhou Scenery Umsebenzi Oyinhloko: Ukupakishwa Kwamanzi Aphuzwayo by Peng Guozhi

Hangzhou Scenery Umsebenzi Oyinhloko: Ukupakishwa Kwamanzi Aphuzwayo by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2024

Hangzhou Scenery Umsebenzi Oyinhloko: Ukupakishwa Kwamanzi Aphuzwayo

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Hangzhou Scenery Umsebenzi Oyinhloko: Ukupakishwa Kwamanzi Aphuzwayo

Umbhalo Wencwadi: I-Hangzhou Scenery iyisethi yokupakishwa kwamanzi aphuzwayo esekelwe kubhodlela lengilazi. Ibhodlela lilinganiselwa ku-60 mm ububanzi, 60 mm ukujula kanye no-210 mm ubude, futhi ligcina i-318 millilitres. Isimo esicijile sisekela ukubamba okukhululekile. Ingilazi isetshenziswa esikhundleni sepulasitiki, ngakho-ke ibhodlela lingasetshenziswa kabusha futhi kunciphisa udoti. Amalebula akhiqizwa ngendlela yokushicilela okusetshenziswa ukushisa (heat transfer printing) futhi asibekele indawo enkulu yengilazi. Imifanekiso ibonisa izindawo ezidume kakhulu zaseHangzhou, eChina, phakathi kwazo iWest Lake, iGrand Canal kanye ne-Xixi National Wetland Park.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Hangzhou Scenery Umsebenzi Oyinhloko: Ukupakishwa Kwamanzi Aphuzwayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Hangzhou Scenery Umsebenzi Oyinhloko: Ukupakishwa Kwamanzi Aphuzwayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Hangzhou Scenery Umsebenzi Oyinhloko: Ukupakishwa Kwamanzi Aphuzwayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi