Prominent Chicheng Umsebenzi Wokuphakwa Kwemiceka by Chushan Design is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IbhulonziUkupakisha· 2024
Prominent Chicheng Umsebenzi Wokuphakwa Kwemiceka
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category
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- Verified Award Winner
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The Design
About Prominent Chicheng Umsebenzi Wokuphakwa Kwemiceka
I-Prominent Chicheng ingumklamo wokuphakwa kwemiceka ophefumulelwe yisiko lethusi laseShayina. Isembozo sinophawu lokuphayinta olucwiliwe olubonisa uphawu lwengwe, uphawu lwomlando lwesibindi nokuvikeleka. Kuhlanganiswa uhlaka, iphepha, isikhumba, indwangu kanye nensimbi exubene, kanti ekukhiqizweni kusetshenziswa ukuqoshwa ngomshini kalaser. Isakhiwo silandela indlela yendabuko yokuhlanganiswa kwepulangwe ngokugcaba nokufaka (mortise and tenon), okwenza ibhokisi likwazi ukuhlanganiswa, ukuhlukaniswa nokugcinwa kalula. Izinyawo zokusekela ezingaqapheleki zivumela ukubekwa ngokuvikelekile phezu kwakho. Kufakwe futhi isikhwama sokugcina sesikhumba, isivalo sendishi kanye nesiteshi esisebenza ngezindlela eziningi.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Prominent Chicheng Umsebenzi Wokuphakwa Kwemiceka iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Prominent Chicheng Umsebenzi Wokuphakwa Kwemiceka ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Prominent Chicheng Umsebenzi Wokuphakwa Kwemiceka iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
- Dimensions & Packaging
- Length 165mm * Width 133mm * Height 60mm
- Tags
- Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
- Production Technology
- Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability. - Design Challenge
- 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
- Research
- The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
- Inspiration
- "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
- Project Duration
- The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
- Operation Flow
- Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
- Team Members
- Peng Yin
Chun Wu
Linlin Li
Zhihong Chen - Image Credits
- Chushan Design
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