Doritos Solid Black 2023 Umsebenzi Oyinhloko: Iphakheji Yokudla by PepsiCo Design and Innovation

Doritos Solid Black 2023 Umsebenzi Oyinhloko: Iphakheji Yokudla by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2024

Doritos Solid Black 2023 Umsebenzi Oyinhloko: Iphakheji Yokudla

by PepsiCo Design and Innovation

Client: PepsiCo

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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Colors

The Design

About Doritos Solid Black 2023 Umsebenzi Oyinhloko: Iphakheji Yokudla

Umbhalo Wencwadi: I-Doritos Solid Black 2023 iwuklamo lwephakheji yokudla oluyisitezi esikhethekile olwenzelwe uhlelo lomkhiqizo wezidlo oluxhasa abasunguli nabaguquli bezinto abaMnyama. Uchungechunge lwaminyaka yonke lwandiswa lwaba yipulatifomu yokubambisana ehlonipha abaciko abaMnyama. Umsebenzi wobuciko wenziwa yi-Mz. Icar, iqembu lezobuciko elingaziwa ngokusobala futhi elihlanganisa imikhakha eyahlukene, elakhiwe ikakhulukazi ngabesifazane abaMnyama. Umsebenzi wobuciko wandiswa waba uhlelo olugcwele lokuzibonakalisa ngokombono, kusetshenziswa amabala nemidwebo yawo ephakhejini, ekhithini yabashintshi bomqondo kanye nasezimpahleni zomkhiqizo. Ikhithi ithatha isakhiwo sepiramidi esikhuthazwe uphawu lwesikwele-thangi lomkhiqizo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Doritos Solid Black 2023 Umsebenzi Oyinhloko: Iphakheji Yokudla iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Doritos Solid Black 2023 Umsebenzi Oyinhloko: Iphakheji Yokudla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Doritos Solid Black 2023 Umsebenzi Oyinhloko: Iphakheji Yokudla iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release