Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo by PepsiCo Design and Innovation

Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2024

Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo

by PepsiCo Design and Innovation

Client: PepsiCo

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo

I-Mirinda Global Refresh ukwakheka kwephakheji yesiphuzo eyenzelwe uhlobo lwesiphuzo esibandayo esinegesi. Iphakheji inikeza umkhiqizo umbono osha futhi ohlukile ngokusobala kulo mkhakha wezitshwala ezinegesi. Ulimi lokubukwa luyagqama, lusesikhathini futhi lunobuciko, lwakhelwe ukubukisisa ubuhle bezithandi ezisha, ezisebenzisa ubuchwepheshe kanye nezithandi ezithanda okubukwayo kakhulu. Ukwakheka lokhu kuphinde kubonise ifa lomkhiqizo lokuqamba izinambitheka ezintsha nezimangazayo zezithelo. Ukubukeka okubuyekeziwe kuhlose ukwakha ukwaziwa okukhulu nokusiza umkhiqizo ukuba uzibonakalise emakethe yamanje.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Mirinda Global Refresh Umsebenzi Oyinhloko Wokuphakisha Iziphuzo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release