Umdwebo Moutai Shengyue Flying Fairy Ukupakisha Kotshwala ngu-Ying Song Brand Design Shenzhen Co, Ltd ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2025

Moutai Shengyue Flying Fairy Ukupakisha Kotshwala

ngu Ying Song Brand Design Shenzhen Co, Ltd

Iklayenti: Kweichow Moutai Co.,Ltd.

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

134,870

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#169249

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Moutai Shengyue Flying Fairy Ukupakisha Kotshwala

I-Moutai Shengyue Flying Fairy iwumklamo wokupakisha wotshwala besiShayina obuyi-baijiu. Umklamo uthathele kuzibalo ze-Flying Fairy ezipendwe emidwebeni yodonga yase-Dunhuang, ikakhulukazi unkulunkulu womculo oseMhumeni 401 wase-Mogao Grottoes, oboniswa ephethe insimbi yomculo i-sheng ngesimo somzimba esinobunono. Umbala oyinhloko wubovu obucwebezelayo (crimson yarn), umbala wendabuko waseShayina, futhi iphethini yesivalo sebhodlela sensimbi yenziwe ngendlela yendabuko ye-enamel. Ibhokisi livuleka ngasohlangothini lwesokudla futhi liqukethe isakhiwo sephethini yamafu esinezingqimba ezimbili ngaphakathi. Isethi ilinganiselwa ku-140 nge-105 nge-280 amamilimitha futhi isebenzisa iphepha, izinto zobumba kanye nensimbi.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Moutai Shengyue Flying Fairy Ukupakisha Kotshwala iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Moutai Shengyue Flying Fairy Ukupakisha Kotshwala ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Moutai Shengyue Flying Fairy Ukupakisha Kotshwala idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Izilinganiso Nokupakisha: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Amathegi: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Ubuchwepheshe Bokukhiqiza: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Inselele Yokudweba: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Ucwaningo: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Ugqozi: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Ubude Bephrojekthi: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Ukuhamba Kokusebenza: The box is opened from the right side, and the bottle is opened from the top metal cap
Amalungu Eqembu: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Amakhredithi Ezithombe: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024