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Kweichow Moutai Ukupakishwa Kotshwala Obunamandla ngu-Yi Huang and Pei Luo

Umdwebo Kweichow Moutai Ukupakishwa Kotshwala Obunamandla ngu-Yi Huang and Pei Luo ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.


IgolideUkupakisha· 2025

Kweichow Moutai Ukupakishwa Kotshwala Obunamandla

ngu Yi Huang and Pei Luo

Iklayenti: Moutai Industrial Design Center

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

182,591

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#170755

Imibala

Ukuklama

Mayelana ne-Kweichow Moutai Ukupakishwa Kotshwala Obunamandla

I-Kweichow Moutai iwumklamo wokupakisha wotshwala obunamandla baseShayina obudayiswa eJapane. Ukwakheka kwebhodlela kususelwe ebhodleleni lakudala le-Moutai futhi kuthatha imibala nesimilo se-porcelain ye-Ru Kiln, eyaqala ngesikhathi sobukhosi bakwa-Tang. Umbhalo wobuciko osesambozweni uvela enkondlweni yembongi yaseJapane uMntwana uNagaya, eyabhalwa ngesikhathi sobukhosi bakwa-Tang. Wona lo musho wavela ezimpahleni zosizo ezathunyelwa zisuka eJapane ziya eWuhan, okukhumbuza ukushintshiselana ngamasiko kwesikhathi eside phakathi kwala mazwe amabili. Isambozo silinganiselwa kumamilimitha angu-77 ngo-77 ngo-173. Lo mklamo usebenza njengendlela yokushintshiselana ngamasiko.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Kweichow Moutai Ukupakishwa Kotshwala Obunamandla iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Kweichow Moutai Ukupakishwa Kotshwala Obunamandla ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Kweichow Moutai Ukupakishwa Kotshwala Obunamandla idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile
Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Izilinganiso Nokupakisha
77x77x173mm
Amathegi
Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Ubuchwepheshe Bokukhiqiza
The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Inselele Yokudweba
The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Ucwaningo
During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Ugqozi
This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Ubude Bephrojekthi
Renhuai city 24 July 2023 - 7 August 2023
Ukuhamba Kokusebenza
By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Amalungu Eqembu
Design Director [Yi Huang]
Creative Director [Pei Luo]
Amakhredithi Ezithombe
Moutai Industrial Design Center

Okuxhasiwe

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Umdwebo Omuhle Ufanele Ukwaziwa Okukhulu

I-A' Design Award ngumklomelo wamazwe ngamazwe, ohlolwa ngabejaji womdwebo omuhle. Hlanganyela ku-A' Design Award ukuze uthole ithuba lokuthola ukwaziwa okufanelekile, udumo, isithunzi kanye nokwaziswa komsebenzi wakho. Qoka umsebenzi wakho ku-A' Design Award bese uncintisana ngomklomelo odumile we-A' Design Prize.

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