Congtai Huofenzi Ukupakishwa Kwe-Baijiu by Wen Liu

Congtai Huofenzi Ukupakishwa Kwe-Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IgolideUkupakisha· 2026

Congtai Huofenzi Ukupakishwa Kwe-Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Umklomelo Wegolide we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Congtai Huofenzi Ukupakishwa Kwe-Baijiu

I-Congtai Huofenzi iwumklamo wokupakisha we-baijiu yaseShayina oqondiswe kubathengi abasebasha. Umqondo obonakalayo usekelwe ekunyakazeni kwamanzi kanye nesimo esikhuthele sama-molecule otshwala, okuvezwe ngophawu olumaphakathi olubizwa ngokuthi Iso Lamandla Okuphila (Eye of Vitality). Ibhodlela linokuthungwa okugqamile okunokunyakaza kanye nophawu lwebhrendi olufakwe epuletini le-resin. Ukugoqeka okumise okwesifuba maphakathi nebhodlela kusiza ukubamba okukhululekile. Ibhokisi langaphandle ligoqwe ngephepha elinesimo sokhuni, kanti amaphepha akhethekile abekwe ngezingqimba akha iphethini egelezayo ekhumbuza izintaba nemifula.

The Recognition

About the Umklomelo Wegolide we-A' Design Award

Congtai Huofenzi Ukupakishwa Kwe-Baijiu iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Congtai Huofenzi Ukupakishwa Kwe-Baijiu ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Congtai Huofenzi Ukupakishwa Kwe-Baijiu idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li