Congtai Huofenzi V10 Ukupakisha Kwebhodlela Lotshwala by Wen Liu

Congtai Huofenzi V10 Ukupakisha Kwebhodlela Lotshwala by Wen Liu is a highly esteemed winner of the very prestigious 2026 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IgolideUkupakisha· 2026

Congtai Huofenzi V10 Ukupakisha Kwebhodlela Lotshwala

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Umklomelo Wegolide we-A' Design Award Winner in Ukupakisha Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi V10 Ukupakisha Kwebhodlela Lotshwala

I-Congtai Huofenzi V10 iwumklamo wokupakisha we-baijiu yezinga eliphezulu, futhi iwukukhishwa kokuqala okunengqikithi ye-zodiac ochungechungeni lwe-Huofenzi V Series. Umdwebo osebhodleleni ukhombisa inyoka edonswa iphunga elimnandi le-baijiu yakwa-Congtai, ehamba ibanga elide bese iguquka ngemva kokuphuza. Inyoka igoba ibe wumumo ka-V ohlangana nelogo yochungechunge. Amaphethini ama-molecule ne-yeast, irayisi kanye namaphethini endabuko kulukwe emzimbeni wenyoka. Umdwebo ufakwa ebhodleleni lengilazi ngenqubo yokushiswa kwe-decal. Ibhodlela lilinganiselwa ku-105 nge-105 nge-308 amamilimitha.

The Recognition

About the Umklomelo Wegolide we-A' Design Award

Congtai Huofenzi V10 Ukupakisha Kwebhodlela Lotshwala iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Congtai Huofenzi V10 Ukupakisha Kwebhodlela Lotshwala ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Congtai Huofenzi V10 Ukupakisha Kwebhodlela Lotshwala idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang