Wakayama Umeshu Series Umsebenzi Oyinhloko: Iwayini Lepulamu ngu-Fumiko Okazeri

Umdwebo Wakayama Umeshu Series Umsebenzi Oyinhloko: Iwayini Lepulamu ngu-Fumiko Okazeri ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2026

Wakayama Umeshu Series Umsebenzi Oyinhloko: Iwayini Lepulamu

ngu Fumiko Okazeri

Iklayenti: fodesign Inc.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

8,390

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#176284

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Wakayama Umeshu Series Umsebenzi Oyinhloko: Iwayini Lepulamu

Esuka eWakayama, eJapan kufika iwayini lepulamu elinephunga elimnandi kanye nejeli yewayini lepulamu eqabulayo. Iphefumulelwe umqondo wokushintshana kwamasiko nokuhlangana okugxile kusiko lamaShayina, idizayini iveza umuzwa ohlukile waseJapan ngokusebenzisa izincwadi ezithambile nemidwebo ecolekile. Lapho amabhodlela amabili ebekwa eduze komunye, adala isigcawu sendoda nowesifazane behlangana—okuthwetshulwe ngaphakathi kwedizayini yokupakisha. Njengesipho esivela eJapan, ebusiswe ngezintaba ezimangalisayo, ulwandle, umoya wolwandle, nokukhanya kwelanga okuhle, sihambisana nemihlangano ejabulisayo kude eShayina.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Wakayama Umeshu Series Umsebenzi Oyinhloko: Iwayini Lepulamu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Wakayama Umeshu Series Umsebenzi Oyinhloko: Iwayini Lepulamu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Wakayama Umeshu Series Umsebenzi Oyinhloko: Iwayini Lepulamu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Izilinganiso Nokupakisha: Width 60 mm x Depth 60 mm x Height 295 mm
Amathegi: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Ubuchwepheshe Bokukhiqiza: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Inselele Yokudweba: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Ucwaningo: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Ugqozi: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Ubude Bephrojekthi: It was exported and sold in Hangzhou, China in November 2022.
Ukuhamba Kokusebenza: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Amakhredithi Ezithombe: Illustrator Yuri Mizutani