Pinar Nature Blend Ukupakishwa Kweziphuzo ngu-Burkan Ciftciguzeli and Ibrahim Gulbas

Umdwebo Pinar Nature Blend Ukupakishwa Kweziphuzo ngu-Burkan Ciftciguzeli and Ibrahim Gulbas ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2026

Pinar Nature Blend Ukupakishwa Kweziphuzo

ngu Burkan Ciftciguzeli and Ibrahim Gulbas

Iklayenti: B12 Creative Branding

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#178481

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Pinar Nature Blend Ukupakishwa Kweziphuzo

I-Pinar Nature Blend iwumklamo wokupakisha womndeni weziphuzo ezisuselwa ezitshalweni. Lo mklamo usebenzisa isakhiwo esibonakalayo esilula, sesimanje futhi esiphelele emkhakheni weziphuzo zamakhambi. Amathoni emvelo ahlanganiswa nezakhi zemidwebo kanye nezithombe zokuqukethwe. Uhlelo olucacile lokubaluleka lusiza abathengi ukuthi babone uhlobo ngalunye ngokushesha. Kusetshenziswa ushintsho olubukhali esikhundleni sokuguquguquka kombala okuthambile, ukuze ukuphrinta ezindaweni zamakhathoni kuhlale kuhlanzekile futhi kungaguquki. Umphumela unciphisa ukuxineka kokubonakalayo futhi wehlukanisa umndeni womkhiqizo ezimpahleni eziqhudelanayo eshalofini.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Pinar Nature Blend Ukupakishwa Kweziphuzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Pinar Nature Blend Ukupakishwa Kweziphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Pinar Nature Blend Ukupakishwa Kweziphuzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Izilinganiso Nokupakisha: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Amathegi: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Ubuchwepheshe Bokukhiqiza: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Inselele Yokudweba: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Ucwaningo: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Ugqozi: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Ubude Bephrojekthi: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Ukuhamba Kokusebenza: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Amalungu Eqembu: Burkan Ciftciguzeli and Ibrahim Gulbas