Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ukupakisha Ibhodlela Lotshwala by Li Zuo is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IsilivaUkupakisha· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ukupakisha Ibhodlela Lotshwala
by Li Zuo
Client: Wendao WD Creativity
Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
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About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ukupakisha Ibhodlela Lotshwala
Book Text: I-Taiyuan ZHI Yuanyi ukwakhiwa kokupakisha ibhodlela lotshwala okwenzelwe iqembu le-Moutai Group. Lo mklamo uphuma esitayeleni esesajwayeleka se-Moutai futhi ugcina kuphela isimo sebhodlela esaziwayo, esikhuliswayo sizenziwe sibe side. Amanzi ayindikimba eyinhloko, njengoba utshwala buchazwa njengamanzi aphethe umuzwa. Ubuso bukhombisa iphethini yamanzi olwandle nesiwa esadwetshwa ezingutsheni ezisemthethweni zasendulo, kanye nemibhalo yesintu enenhlanhla. Amagagasi, amatshe amile namafu asikisela injabulo nempilo ende. Umhlobiso ubhakwa ebhodleleni lengilazi.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ukupakisha Ibhodlela Lotshwala iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ukupakisha Ibhodlela Lotshwala ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Ukupakisha Ibhodlela Lotshwala iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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