The Soul of Maotai Flavour Wu Ukupakisha Ibhodlela Lotshwala by Li Zuo

The Soul of Maotai Flavour Wu Ukupakisha Ibhodlela Lotshwala by Li Zuo is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2020

The Soul of Maotai Flavour Wu Ukupakisha Ibhodlela Lotshwala

by Li Zuo

Client: Wendao WD Creativity

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

18,455

Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Ukupakisha Ibhodlela Lotshwala

U-Wu wuklamo lokupakisha lotshwala oluyi-Maotai olusezingeni eliphezulu. Ibhodlela lakhiwe lifana nethonsi loketshezi, likhombisa umqondo wokuthi utshwala olungaphakathi luyingqikithi ecwengekile. Ubuso begilazi bunciwesiwe futhi ilogo ihuqwe ngegolide. Ibhokisi elingaphandle lenziwe ngokhuni lwemvelo oluqoshwe ngephethini lokhetho lwamanzi, oluvumelana nesimo sebhodlela futhi lungasetshenziswa kabusha. Isikhwama segilazi esiqoshwe ngokhuni sasetshenziswa ekukhiqizeni. Isethi ephelele ilinganisa ububanzi obungu-260 mm, ukujula okungu-140 mm nobude obungu-300 mm. Ukwakheka kusiza abathengi ukuqonda isimo salotshwala.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

The Soul of Maotai Flavour Wu Ukupakisha Ibhodlela Lotshwala iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. The Soul of Maotai Flavour Wu Ukupakisha Ibhodlela Lotshwala ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. The Soul of Maotai Flavour Wu Ukupakisha Ibhodlela Lotshwala iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo