Happy Ginger Ale Primary Function: Ukupakisha Iziphuzo ngu-Wen Liu and Jiayi Sun

Umdwebo Happy Ginger Ale Primary Function: Ukupakisha Iziphuzo ngu-Wen Liu and Jiayi Sun ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2020

Happy Ginger Ale Primary Function: Ukupakisha Iziphuzo

ngu Wen Liu and Jiayi Sun

Iklayenti: Shenzhen Oracle Creative Design Co., Ltd

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

29,817

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#88703

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Happy Ginger Ale Primary Function: Ukupakisha Iziphuzo

Happy Ginger Ale kuwuklamo lokupakisha lweziphuzo zesinja ezidayiswa emakhethini ealuminiyamu. Ngakunye ikhethi lilinganiselwa kumamilimitha angu-115 ubude, amamilimitha angu-66 ububanzi kanye namamilimitha angu-66 ukuphakama. Isithombe esiyinhloko yisithombe esidwetshwe ngesandla sabalingiswa abane ababizwa ngokuthi u-Ginger Man, u-Ginger Lady, u-Ginger Grandma kanye no-Ginger Kid. Laba balingiswa abane bamele amadoda, abesifazane, abantu abadala kanye nezingane. Umlingiswa ngamunye uphethe ikhethi futhi ubonisa ukubukeka okwenelisekile. Isitayela esilula nesinempilo sihlose ukwakha isibopho semizwa kanye nokumema abathengi ukuthi bazwe ukunambitheka kwesinja.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Happy Ginger Ale Primary Function: Ukupakisha Iziphuzo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Happy Ginger Ale Primary Function: Ukupakisha Iziphuzo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Happy Ginger Ale Primary Function: Ukupakisha Iziphuzo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Izilinganiso Nokupakisha: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Amathegi: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Ubuchwepheshe Bokukhiqiza: The design material is made of aluminum can.
Inselele Yokudweba: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Ucwaningo: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Ugqozi: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Ubude Bephrojekthi: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Ukuhamba Kokusebenza: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Amalungu Eqembu: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Amakhredithi Ezithombe: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018