Mitu Umsebenzi Wokupakisha Isixubho Samazinyo by Xiaomi

Mitu Umsebenzi Wokupakisha Isixubho Samazinyo by Xiaomi is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2020

Mitu Umsebenzi Wokupakisha Isixubho Samazinyo

by Xiaomi

Client: Xiaomi

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Mitu Umsebenzi Wokupakisha Isixubho Samazinyo

UMitu ukupakisha kwesixubho samazinyo esisebenza ngogesi esenziwe abantwana. Ibhokisi lenziwe ngephepha futhi alinaplastiki. Izithombe zopopayi kanye nemidwebo yabantwana zimboze zonke izindawo, ngakho ukukhipha okuqukethwe kufana nokufunda incwadi enezithombe. Idrowa ekhishwayo iveza uchungechunge lwezithombe olususuka ekuboleni kwamazinyo luye eplakini yamazinyo ekugcineni luye emazinyweni acwebezelayo njengoba ibhokisi livuleka. Ngemva kokukhipha okuqukethwe, ibhokisi lingagcinwa njengencwadi enemidwebo noma njengethoyizi. Ukupakisha kuvikela isixubho samazinyo futhi kusiza abantwana ukuba bakhe intshisekelo yokuxubha.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Mitu Umsebenzi Wokupakisha Isixubho Samazinyo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Mitu Umsebenzi Wokupakisha Isixubho Samazinyo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Mitu Umsebenzi Wokupakisha Isixubho Samazinyo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
Dimensions & Packaging: This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
Tags: Kids, Toothbrush, Technology, Blue, Electronic
Production Technology: The packaging is a plastic-free box and is made of paper.
Design Challenge: As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
Research: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
Inspiration: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han